Applied Discourse Analysis – Popular Culture, Media and Everyday Life
Author: Berger Arthur Asa
Publisher: Palgrave McMillan
This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture.